About Us

Who are 
Wonder & Awe?

Wonder & Awe began to change how traditional gifting is done. We're zealous about creating boxes filled with items that are not only beautiful, but will be genuinely appreciated, impactful and bring joy.

During these wild times, we aim to make an ordinary day feel a little extra-ordinary and help celebrate the important things - people and relationships. We know you'll love your boxes and we're thrilled to be able to help.

Jedidiah Francis

Jedidiah
Co-Founder


Jedidiah loves complicated ideas and talking about them. Unfortunately for him, that’s unfortunate. He believes the creative use of technology can make complicated ideas understandable and products fun.

One of his first designs was an automatic bed-spreader when he was 12, which is not what his mother meant when she told him to make his bed. He’s also Founder of AI startup accelerator - Jed.ai Labs (now part of Wonder & Awe as our innovation lab). 

He holds a 1st class degree in business management & biology, and a PHD in Statistics from the University of Oxford. He was previously the Head of Data Science at ASOS and founded their Data Science team. He's a frequent panelist on AI and technology issues (recently at the BBC). He also guest lectures at Imperial College London on AI, technology and startups, though some might assume he has enough lecturing experience at home.

Stalk his public private life here: 


Angeline Francis Khoo

Angeline
Co-Founder


Angeline is a faux lawyer and recovering sugar addict. She likes plants and Jed's; she dislikes referring to herself in third person. She’s also the Founder of luxury women’s wear brand Rosie On Fire (now part of Wonder & Awe as our accessible luxury brand), which has been featured in Tatler, Harpers Bazaar and Vogue. Having a number of siblings on the autistic spectrum, she's a long time advocate for autistic people being integrated into the workforce and given more support within society. She has been featured in Business Today, YOU Magazine, Her World, Tatler and other international publications.

She has a Bachelors of Law and a Masters of Science from the University of Oxford, plus her professional law qualifications (LPC). She's a frequent speaker on both purposeful use of wealth and also vocational support for autistic people. When she grows up she hopes to be a better driver.

Stalk her public private life here: 


  
Serena Tan

Serena
Production & Supply Chain (KL)


She has extensive experience in sales, supply chain management and sourcing, and if that's not enough she also speaks four languages 😮She's our resident Superwoman.

The smile is misleading...lightening quick, obsessively detailed, and with all the tricks up her sleeve, there’s nothing she can’t do and can do it with one hand behind her.


Danielle

Danielle
Merchandising & Logistics (KL)


Before we got our lucky hands on her, her previous experience include management positions at retail giant Zara. She’s now in charge of all the numbers.

Mysteriously quiet, she’s deceptively effective. Our silent spreedsheet killer. Watch out for those quiet ones... 💪🏻🕶


Sam
Retail Operations (KL)


Because a successful 20 year career at retail giant Zara and at Mango running their national retail ops wasn't enough, she also dabbled in F&B just to keep things exciting.
Ready to tackle her next Everest, she's now getting her hands dirty with the e-commerce world helping run all our operations and has played a big part in  bringing our grocery service to you! Somehow she never loses her cheer or cool no matter what's thrown at her.


Ashton
Consulting Design Director (UK)


How did we nab him!? We're impressed with ourselves. He’s designed award-winning experiences for international brands used by millions of customers in over 150 countries. He’s held senior positions at Tesco, Farfetch, Hive and Vodafone. He’s created experiences for finance, retail, entertainment, sports, charities and ed-tech *pause for breath* across mobile, wearables, web, email, packaging, consumer electronics and physical environments. Whew. And to top it all off, he’s the nicest guy, a true gentleman.


Adrian

Adrian
Web & IT (Australia)


He’s the real MVP. Our hero who saves us on a daily basis, sorting out all the tech, web, and every other problem we encounter.


Divia
People Care (SVG)


She truly embodies the heart and soul of what Wonder & Awe stands for, and has genuine love for developing people to be the best they can be. With over 10 years of experience in HR and Learning & Development, she also has a Master’s degree in Instructional Design & Technology and also trained in Education, Evaluation of Training Interventions and Competency-based Management for Organisations. We’re also not sure what all that is but we’re sure that we need it all. She also fulfills another very important role, she's based out of our Caribbean HQ and provides a legitimate reason for everyone to say they must go to one of the most beautiful places on earth.

Gynn
Merchandising (KL)


She’s genuinely one of a kind. With 6 years experience trained as a fashion designer with a beautiful flair for both stuff and life (!) she cross trained as a merchandiser and loves numbers just as much. Unicorn. She hates scary things and loves Ted Talks, and with her contagious positivity for life, she never fails to put a smile on people’s faces.

Alex
Hubbie (UK)


He manages our Hyde Park fulfilment ‘hub’ like a well-oiled machine. We’ve never met a guy quite as tidy or tall as him (apart from Jed). Affectionately know as a hubbie, if you’ve tried our same hour delivery service in London, he’s responsible for all that bit of magic!

Rachell
Ecommerce & Product Launches (KL)


With a background in fashion design, she’s joined our launch team to help bring you all the amazing products you see! She also brings sunshine. Radiating harmony and positivity wherever she goes she is an absolute joy. She particularly excels with people skills - understanding them, helping them, and getting what they want accomplished (She treats her Sims with the same care). A creature of balance, you can find her exercising with one pocket full of chocolates and the other full of cheese. 

Zhen Lin
Ecommerce & Product Launches (KL)


He comes to us with a diverse background having been in the tourism industry for 6 years. If you’ve been shopping on the site, he helps to ensure that what you’re seeing is what you should be seeing. Who knows where he finds the time but him and his heart of gold also coach kids basketball, loves animals and as if that's not enough he's also an undercover chef. And they say the perfect guy doesn't exist...


Tara
Order Fulfilment (UK)


She joins us with a background in health & wellness, and is now one of the people who’s solely responsible for everything looking beautiful when it leaves the warehouse. All those details you notice when you get a delivery? There’s a high chance that was sprinkled with her magic touch.

Hoong Kun
Merchandising (KL)


If there’s one word that describes her it’s ZEN. If you’re ever lucky enough to be in her  presence, she’ll make you feel like nothing can go wrong as long as she’s around. She's the human equivalent of chamomile tea. While oozing calm amongst calamity, she’s one of the most meticulous people we know. Nothing, read NOTHING, gets by her. That comes from her 14yrs of experience working extensively in sourcing, developing, creating and managing innovative products. And if you don't already feel like all is right in the world around her,  she's passionate about puppies and finding a solution for stray and abandoned animals in Malaysia.

Gyles
Hubbie (UK)


One of our hubbies, he’s invaluable with not only supervising the running of our Hyde Park fulfilment ‘hub’ but will drop things to run between there and our warehouse in Hertfordshire to lend a hand to ensure things are going smoothly there as well. He’s a big part of our same hour delivery service in London so if you’ve tried that service, here’s one of the faces behind it.

Stefan

Stefaan
Advisory, Retail (Belgium)


He is one of the adults on our team. Stefaan was the former CEO of Lee Cooper jeans and VP of Esprit, and we’re lucky to have him on as our Retail Advisor.


Shee Pin
Legal & Country Manager (KL)


Literally office job by day and crime fighter by night. He’s a star in the legal world who moonlights full time as our country manager in Malaysia. Meticulous, detailed and somehow has the ability to bend time to fit more things in 24hrs that most people, on any given day you’ll either catch him fighting in court against human rights violations or juggling a million balls in our office.

Martin
Advisory, Culture & People (Australia)


Our secret weapon, Martin has over 30 years of experience in leadership, particularly through transformational seasons that require a special touch and is particularly skilled at facilitating cross-cultural relationships. He’s sectors include retail, finance, not-for-profit, and health and have held roles in Oxfam and Alpha.

 

Nurul

Nurul
Administration (KL)


She is our Little Miss. Sunshine and invaluable in keeping the office and everyone in it running and on track. She's also a lady of many talents and one of the most helpful people you'll ever meet constantly lending a hand to launches, ecommerce, and sourcing just to name a few! 💛


Rish

Rish
Advisory, CFO (UK)


He is one of our grown-ups. He was formerly a C-Suite executive at various large corporations and is now our Advisory CFO. Essentially, he makes sure we’re on budget and generally behaving🧑🏽‍⚖️


Alex


We love all our Alexs’ and here’s the last but not the least. He’s part of our special autistic job creation program and helps with stock and customer service. He’s just as loveable as he looks in this picture and if you’re thinking this all sound like his sister wrote it, you’d be right.

Supply Chain team

The Shy International Admin & Supply Chain Team

Our (shy) international admin and supply chain team are based out of the UK, Australia and KL. They're unseen but are the backbone of Wonder & Awe who keep everything running.