Jedidiah loves complicated ideas and talking about them. Unfortunately for him, that’s unfortunate. He believes the creative use of technology can make complicated ideas understandable and products fun.

One of his first designs was an automatic bed-spreader when he was 12, which is not what his mother meant when she told him to make his bed. He’s also Founder of AI startup accelerator - Labs (now part of Wonder & Awe as our innovation lab). 

He holds a 1st class degree in business management & biology, and a PHD in Statistics from the University of Oxford. He was previously the Head of Data Science at ASOS and founded their Data Science team. He's a frequent panelist on AI and technology issues (recently at the BBC). He also guest lectures at Imperial College London on AI, technology and startups, though some might assume he has enough lecturing experience at home.

Stalk his public private life here: 


Angeline is a faux lawyer and recovering sugar addict. She likes plants and Jed's; she dislikes referring to herself in third person. She’s also the Founder of luxury women’s wear brand Rosie On Fire (now part of Wonder & Awe as our accessible luxury brand), which has been featured in Tatler, Harpers Bazaar and Vogue. Having a number of siblings on the autistic spectrum, she's a long time advocate for autistic people being integrated into the workforce and given more support within society. She has been featured in Business Today, YOU Magazine, Her World, Tatler and other international publications.

She has a Bachelors of Law and a Masters of Science from the University of Oxford, plus her professional law qualifications (LPC). She's a frequent speaker on both purposeful use of wealth and also vocational support for autistic people. When she grows up she hopes to be a better driver.

Stalk her public private life here: 


Production & Supply Chain (KL)

She has extensive experience in sales, supply chain management and sourcing, and if that's not enough she also speaks four languages 😮She's our resident Superwoman.

The smile is misleading...lightening quick, obsessively detailed, and with all the tricks up her sleeve, there’s nothing she can’t do and can do it with one hand behind her.

Merchandising & Logistics (KL)

Before we got our lucky hands on her, her previous experience include management positions at retail giant Zara. She’s now in charge of all the numbers.

Mysteriously quiet, she’s deceptively effective. Our silent spreedsheet killer. Watch out for those quiet ones... 💪🏻🕶

Consulting Design Director (UK)

How did we nab him!? We're impressed with ourselves. He’s designed award-winning experiences for international brands used by millions of customers in over 150 countries. He’s held senior positions at Tesco, Farfetch, Hive and Vodafone. He’s created experiences for finance, retail, entertainment, sports, charities and ed-tech *pause for breath* across mobile, wearables, web, email, packaging, consumer electronics and physical environments. Whew. And to top it all off, he’s the nicest guy, a true gentleman.

Web & IT (Australia)

He’s the real MVP. Our hero who saves us on a daily basis, sorting out all the tech, web, and every other problem we encounter.

Graphic Design (Indonesia)

She has that magical touch only graphic designers do! Responsible for making things look as beautiful as possible, she's a hot commodity around the office.


People Care (SVG)

She truly embodies the heart and soul of what Wonder & Awe stands for, and has genuine love for developing people to be the best they can be. With over 10 years of experience in HR and Learning & Development, she also has a Master’s degree in Instructional Design & Technology and also trained in Education, Evaluation of Training Interventions and Competency-based Management for Organisations. We’re also not sure what all that is but we’re sure that we need it all. She also fulfills another very important role, she's based out of our Caribbean HQ and provides a legitimate reason for everyone to say they must go to one of the most beautiful places on earth.


Merchandising (KL)

She’s genuinely one of a kind. With 6 years experience trained as a fashion designer with a beautiful flair for both stuff and life (!) she cross trained as a merchandiser and loves numbers just as much. Unicorn. She hates scary things and loves Ted Talks, and with her contagious positivity for life, she never fails to put a smile on people’s faces.


Ecommerce & Product Launches (KL)

With a background in fashion design, she’s joined our launch team to help bring you all the amazing products you see! She also brings sunshine. Radiating harmony and positivity wherever she goes she is an absolute joy. She particularly excels with people skills - understanding them, helping them, and getting what they want accomplished (She treats her Sims with the same care). A creature of balance, you can find her exercising with one pocket full of chocolates and the other full of cheese. 

Zhen Lin
Ecommerce & Product Launches (KL)

He comes to us with a diverse background having been in the tourism industry for 6 years. If you’ve been shopping on the site, he helps to ensure that what you’re seeing is what you should be seeing. Who knows where he finds the time but him and his heart of gold also coach kids basketball, loves animals and as if that's not enough he's also an undercover chef. And they say the perfect guy doesn't exist...

Order Fulfilment (UK)

She joins us with a background in health & wellness, and is now one of the people who’s solely responsible for everything looking beautiful when it leaves the warehouse. All those details you notice when you get a delivery? There’s a high chance that was sprinkled with her magic touch.

Warehouse (UK)

He has a masters degree in Information Security from Poland. He loves computers. He loves databases. As our shipping analyst, we love that he loves those things. We also love him! The most helpful, positive, hardworking and considerate person out there. He’s a gamer in his spare time and enjoys spending time with his family. Unintentionally this sounds like a Hinge profile…you should be so lucky.

Project Management (KL)

She is a creative at heart who’s ventured into digital marketing and e-commerce. Having lived in some of the most beautiful places on the planet - think remote islands, white sand beaches, and crystal water - we can’t figure out what’s she’s doing here either…

We’re a team of eaters and she fits right in, being an absolute foodie. Carmen is a pet lover who’s passionate about helping strays. We love her for her constant smile that can brighten up any room.

Administration (KL)

She is our Little Miss. Sunshine and invaluable in keeping the office and everyone in it running and on track. She's also a lady of many talents and one of the most helpful people you'll ever meet constantly lending a hand to launches, ecommerce, and sourcing just to name a few! 💛

Qiao Wen
Accounts (KL)

Though she might look like she drinks from the fountain of eternal youth, she’s our resident brain, making sure all our numbers balance and keeping everything straight. She can be found with a calculator in one hand and pizza in her other (her favourite food). Her motto in life is to keep learning and growing, which suits us perfectly as new things get thrown at her daily.

Advisory, Retail (Belgium)

He is one of the adults on our team. Stefaan was the former CEO of Lee Cooper jeans and VP of Esprit, and we’re lucky to have him on as our Retail Advisor.

Shee Pin
Legal & Country Manager (KL)

Literally office job by day and crime fighter by night. He’s a star in the legal world who moonlights full time as our country manager in Malaysia. Meticulous, detailed and somehow has the ability to bend time to fit more things in 24hrs that most people, on any given day you’ll either catch him fighting in court against human rights violations or juggling a million balls in our office.

Advisory, Culture & People (Australia)

Our secret weapon, Martin has over 30 years of experience in leadership, particularly through transformational seasons that require a special touch and is particularly skilled at facilitating cross-cultural relationships. He’s sectors include retail, finance, not-for-profit, and health and have held roles in Oxfam and Alpha.


Advisory, CFO (UK)

He is one of our grown-ups. He was formerly a C-Suite executive at various large corporations and is now our Advisory CFO. Essentially, he makes sure we’re on budget and generally behaving🧑🏽‍⚖️


We love all our Alexs’ and here’s the last but not the least. He’s part of our special autistic job creation program and helps with stock and customer service. He’s just as loveable as he looks in this picture and if you’re thinking this all sound like his sister wrote it, you’d be right.

Supply Chain team

The Shy International Admin & Supply Chain Team

Our (shy) international admin and supply chain team are based out of the UK, Australia and KL. They're unseen but are the backbone of Wonder & Awe who keep everything running.